meshU is brought to you by the fine lads who brought you the mesh conference.
- Ryan Singer, 37signals - Value Judgements in Interface Design
- Bruce Philp, GWP Brand Engineering - Ten Keys to a Branded User Experience
- Luke Andrews, Dabble DB - On Responsiveness: the Perception of Speed in Web Applications
- Joshua Porter, Bokardo - Design for Virality
- David Gillis, Teehan+Lax - Practicing Evidence-Based Information Architecture and Design
- Chris Wanstrath, GitHub - Building a Business with Open Source
- Ilya Grigorik, AideRSS - Event-Driven Architectures
- Pete Forde, Unspace - Is that an iPhone in your pocket, or are you just happy to see me?
- Brydon Gilliss, Brainpark - Building software the Obama way
- Leigh Honeywell, Hacklab.TO - Break it to make it: writing (more) secure software
- Dominic Bortolussi, The Working Group - Experiments on selling agile development projects. Are Estimates the new ‘Spec’?
- Carl Mercier, Defensio - Lessons learned: How I founded, bootstrapped, grew and sold my web startup
- Daniel Debow, Rypple - Finding and Keeping Great Start-Up People
- April Dunford, Rocket Launch Marketing - Segmentation, Positioning and Storytelling: How a Smart Market Strategy Can Drive Growth
- Jason Oke, Juniper Park - Boiling the frog: how to get everyone else as excited about your idea as you are
more speakers to be announced shortly
Ryan Singer, 37signals
Value Judgements in Interface Design
Bruce Philp, GWP Brand Engineering
Ten Keys to a Branded User Experience
Luke Andrews, Dabble DB
On Responsiveness: the Perception of Speed in Web Applications
Joshua Porter, Bokardo
Design for Virality
In the movies it's possible to build a baseball field in a corn field in Iowa and draw people to it like moths to a flame. In the real world, it's slightly more difficult than that: even if we build a solid web application we still need to promote & share (and allow others to promote & share) the heck out of it.
In this talk Joshua Porter will share design tips for increasing the virality of your web application. He'll talk about writing copy to improve engagement, providing easy handles for sharing, taking advantage of referral programs, choosing the right defaults, and being sure to share in the right way without SPAMming people. He'll provide tons of examples of real-world interfaces that put these tactics in action.
Joshua Porter is an interface designer & founder of Bokardo Design, where he focuses on the design of social web applications. A web geek for over a decade, Josh designs simple, usable interfaces for a variety of clients and consults with folks suffering from anti-social user behavior or advanced cases of feature creep.
Josh wrote the book "Designing for the Social Web" and speaks regularly at web design conferences and events around the world. Since 2003 he has written the popular design blog bokardo.com. Josh lives in Newburyport, Massachusetts with his wife and 2 year old.
David Gillis, Teehan+Lax
Practicing Evidence-Based Information Architecture and Design
Chris Wanstrath, GitHub
Building a Business with Open Source
Ilya Grigorik, AideRSS
Pete Forde, Unspace
Is that an iPhone in your pocket, or are you just happy to see me?
Gold rush or mine field? It can be difficult to discuss iPhone development without sounding hyperbolic. Much like the excitement around Ruby on Rails’ success as a web application framework, the iPhone is a quantum leap forward in terms of functionality and user experience on a mobile handset. Creating applications for it is a different story: there is a decided lack of acknowledged "best practices" and the tools can be unintuitive at best. And yet, there is a nine year old building iPhone applications in Singapore!
This talk will give a road map of the current "state of the nation" in iPhone development. Pete will discuss:
- The difference between native applications written in Objective-C and Ajax web apps running in Safari.
- Site Specific Browsers (SSBs) and hybrid native/web applications.
- Submission, pricing, approval, and promotion of applications on iTunes Application Store (ITMS).
- Using helper applications and custom protocols to do things that are "impossible".
- Things Apple doesn’t want you to do.
- A quick overview of iPhone development books, blogs, and other resources.
This talk is targeted at developers, but non-programmers will be able to follow along. General familiarity with the iPhone is assumed.
Brydon Gilliss, Brainpark
Building software the Obama way
Leigh Honeywell, Hacklab.TO
Break it to make it: writing (more) secure software
Dominic Bortolussi, The Working Group
Experiments on selling agile development projects. Are Estimates the new ‘Spec’?
Carl Mercier, Defensio
Lessons learned: How I founded, bootstrapped, grew and sold my web startup
Daniel Debow, Rypple
Finding and Keeping Great Start-Up People
April Dunford, Rocket Launch Marketing
Segmentation, Positioning and Storytelling: How a Smart Market Strategy Can Drive Growth
A great product and user experience can only take a company so far. With no marketing budget and limited people to get things done, taking a focused approach to going after a market is the only way to grow quickly. But talking about market focus is much easier than actually doing it. How do you assess a market when you can’t afford to buy market data? How do you decide which partnerships to chase after and which aren’t worth your time? Are you fishing where the fish are or shark hunting in a fish bowl?
This session will be a practical overview of how to get started building a market strategy without breaking the bank. The session will give specific examples of how startups can gain real market traction and how you can (and can’t) win against the big guys. The session will include an open discussion where the group can share experiences and discuss specific problems and roadblocks.
Jason Oke, Juniper Park
Boiling the frog: how to get everyone else as excited about your idea as you are
So, you’ve come up with a great idea. You’ve invested sleepless nights, caffeine, and adrenaline. You’ve been struck with a thunderbolt of inspiration. Unfortunately, that was probably the easy part.
The reality is that great ideas don’t go anywhere unless you can get others to see the same possibility you do. Whether it’s clients, colleagues, or partners, a crucial part of the creative process is getting people to be as excited as you are about something that doesn’t exist yet.
This session will focus on presenting your ideas to clients and partners, and include examples, stories, and practical tips to help them share your passion and sense of possibility. It may also include a quote from Def Leppard.
Jason Oke is Director of Strategic Planning at Juniper Park, an agency that blends design, strategy, and communications. In just its first year, Juniper Park was recently named by Marketing Magazine as one of the top 10 agencies in Canada for 2008.
Jason began his career at Chiat/Day, and later joined Leo Burnett, where he rose to VP, Strategic Planning and played a leading role in the agency’s global planning network. He joined Juniper Park in 2007 as the new agency’s first head of planning. Jason’s also become a prominent voice in communications planning through his blogging, speaking and regularly contributions to marketing publications in the US, UK, and Canada. Jason teaches planning at Miami Ad School, and has also taught at Ontario College of Art & Design and Humber College.
In addition, Jason is a co-founder and officer of Planning For Good, an international organization of over 1,500 strategic planners volunteering their time to provide strategic communication advice to not-for-profit groups around the world. You can find him online at www.jasonoke.com.