meshU is brought to you by the fine lads who brought you the mesh conference.
Meredith Noble, Usability Matters
Principles of Design
Ever sat around a boardroom table with colleagues for hours, debating the placement of an image, or the style of a button? Unfortunately, it's often the person with the loudest voice or the highest rank that wins these debates, regardless of their design skills - and that's not good news for users.
Wouldn't it be great to have solid reasoning to back up your intuition? To convince your colleagues, through evidence, that they should follow your advice?
In this workshop, Meredith will explain the key principles that underpin interaction design. Deeper than generic "best practices", you'll learn fundamentals of human psychology, behaviour and cognition -- why certain things work in design and others don't. Go back to your boardroom table with tools that will help you resolve your most troubling design conundrums!
Aza Raskin, Creative Lead of Firefox
Adrian Belina, Jam3Media
Standing out in a Sea of Interactive
Norma Penner, Teehan+Lax
The Importance of 5%
Chris Thorpe, The Guardian
Diana Clarke, FreshBooks
Evolving the Platform
Way back in 2003, the founders of FreshBooks solved the hard problems: they got to market and built something people are willing to pay for. In the process however, FreshBooks built up some technical debt, and, as any good developer knows, technical debt needs to be paid back in order to scale and retain agility.
For the last year and half, FreshBooks has been doing just that: repaying our debts. Diana (FreshBooks’ team lead on this project, affectionately dubbed Evolve) will walk you through the decisions, architecture, some technical details, and most importantly, the lessons learned as her team rips out the back-end of a legacy PHP web application and replaces it with a shiny, RESTful, python web service.
Joe Stump, SimpleGeo
Scaling Your Tech Teams
Dan Martell, Flowtown
Lean Product Development:
Learning is the Killer Feature
Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.
Now living in San Francisco, Martell spends the majority of his time looking at ways to build a bridge between Silicon Valley and his home province of New Brunswick. As an informal angel investor, he is active in advising entrepreneurs using metric-based marketing tactics to gain market adoption.
Martell is passionately involved in facilitating micro-lending to entrepreneurs in developing countries through the non-profit, Kiva.org.
Isaac Garcia, Central Desktop
The Agony and the Ecstasy –
Building and Scaling Inside Sales
Building a product is only half of the path to success - the other half is having customers who are paying you money. In the end, if you are a business, you need customers to pay you money.
Depending on the type of product you are selling, the price point, the market size, who your customers are, where your customers are and the stage of company you are at – these factors all weigh heavily into how to grow your sales organization.
In this session, Isaac will discuss how to select, build and scale your inside sales team, as well as the major pitfalls to avoid particularly in the early stages of your business.
Sean Ellis, 12in6
Customer Milestones to Startup Success
Antony Upward, Edward James Consulting
How (and Why) to Build a Data Warehouse 101
You've launched, you're live, you have customers, you have suppliers, you have revenues, expenses, products, services! You have a community, bloggers, tweeters, your bank, accountant, industry associations, and perhaps a regulators or quality or environmental certification.
But how many? How much? How frequently? How often does a customer buy this product with this other product? How do customers decide what to buy, when to buy? Are my customers satisfied? Are you complying with your certifications? What can I improve to lower costs, increase inventory turns, improve customer satisfaction?
In the midst of the day-to-day operations of your organization - selling, buying, transacting, communicating - how do you get answers to these questions so you can adjust, optimize and improve in the short term AND get the information you need to plan strategically?
Enter the Data Warehouse!
The Data Warehouse is the technology platform which allows you to mine your data, creating the information you, your leaders and managers need to understand your business and make the decisions to grow and be successful.
In this session Antony, based on 20+ years of industry experience, will walk you through what you need to know about planning, implementing and evolving a data warehouse right for your organization.
Antony will discuss:
- What are the signs your organization could benefit from a data warehouse?
- What are the benefits you can realistically expect?
- What are the preconditions for success?
- Who owns the warehouse - business or the IT organization?
Mr. Antony Upward, CMC, C.Eng, MBCS has had a 20+ year career focused on business process improvement enabled through process oriented technologies (management information systems, enterprise applications, ERP, etc.) at a range of companies from Apple Computer, to Rogers, Bell Canada and AT&T at KPMG Management Consulting, Bell Mobility and CGI Group Inc.
Most recently Antony has been focusing on understanding the business process design principles which need to be applied to help organizations become economically, environmentally and socially sustainable. This is the focus of his new company - Edward James Consulting and of his future studies and research.
Antony has also maintained strong links to academia via Ryerson University's Ted Rogers School of Information Technology Management where he is an active part-time member of faculty. This includes teaching a course in Business Process Analysis and Design (part of an International Institute of Business Analysis endorsed certificate program in Business Systems Analysis).
Antony is also an Industry Member of Business Technology Management (BTM) Executive Steering Committee at the Canadian Coalition for Tomorrow's ICT Skills (CCICT), led by Executive Director David Ticoll. The CCICT is developing a new national endorsed hybrid business/technology professional degree program to meet Canadian industries need for these critical skills that will turn tide on technology enrolments†and gender imbalance.
More details at www.linkedin.com/in/antonyupward
Ben Baldwin, Clearfit.com
Hiring Mistakes: A How-To Guide
Do you like making hiring mistakes? Of course not; they’re not fun.
Getting the right (or wrong) people on your team can make (or break) your business, but it’s tricky to get this right. In fact, all the innovation over the past 30 years (job boards, hiring software) hasn’t impacted employee hiring success in a material way. Average employee tenure has been dropping like a stone and employee turnover rates continue relatively unchanged. Hiring mistakes are so accepted that “money-back guarantees” have become table stakes for any recruiter.
But there IS a better way. In this session, we’ll review some epic hiring mistakes and how to avoid them ... also how you can hire great people who will stick around a long time and help increase the value of your business.
Ben Baldwin is a Co-Founder of ClearFit.com; a hiring software firm that offers HR tools to make hiring employees easy for small businesses.
He has spent the last 12 years founding and growing two software businesses with clients across 5 continents. His specialty has been in helping companies like GlaxoSmithKline, Xerox, Nike, 3M and Merrill Lynch build predictive employee hiring models – and more recently – he’s been inventing hiring and selection tools for small businesses.
Ben is a patent holder, an active member of the Entrepreneurs’ Organization (EO/YEO), and a Queen’s University graduate (but don’t hold that against him).